AI is only as strong as the data beneath it.
Adding AI to fragmented customer records does not solve the problem. It automates decisions based on incomplete information.
Why Torq exists
Dealerships don't need another disconnected tool.
Dealerships have invested in CRMs, DMSs, advertising platforms, lead-management systems, data providers, agencies, and AI tools. But those systems rarely operate from the same customer record.
Every vendor sees only part of the customer journey. Torq connects that journey by consolidating dealership data into one shared foundation—then putting specialized agents to work from the same intelligence.
Founder story
Fifteen years inside the dealership technology stack.
Built from firsthand experience.
Paul Lehal founded Torq after working across nearly every side of automotive technology—as a dealership operator, technology executive, software founder, integration partner, and vendor.
He previously founded Ebunch, which was acquired by Marble, and later founded ICOM AI, whose technology was sold to Reynolds and Reynolds.
As CTO of Foundation Automotive, Paul worked directly with the CRM, DMS, marketing, and technology systems operating across dealership rooftops. He experienced the fragmented data and incomplete customer journeys Torq is now designed to solve.
Torq is not another isolated dealership application. It is a connected foundation built for the way automotive retail actually operates.
The Torq approach
What we believe
The principles behind Torq.
Technology should make dealership teams more capable, customer experiences more connected, and every decision better informed.
Software should act—not just report.
Intelligence becomes valuable when it can identify an opportunity, launch the right action, engage the customer, and capture the outcome.
Every outcome should improve the next decision.
Appointments, shows, and sold vehicles should make future audiences, campaigns, and conversations more precise.
AI should strengthen dealership teams.
Torq handles data processing, campaign execution, and repetitive follow-up while dealership employees stay in control of the customer relationship.
The vision
Marketing is where Torq starts. It is not where Torq ends.
Today, Torq applies its connected data foundation and AI agents across dealership marketing, outbound campaigns, advertising, and lead engagement.
The same foundation can support service, retention, inventory, and customer follow-up—every revenue function that depends on dealership data.
Our vision is to become the AI operating system for automotive retail: the connected layer where dealership data becomes intelligence, intelligence becomes action, and every outcome makes the system smarter.
Dealership proof
Built in automotive. Running in dealerships.
Live across U.S. and Canadian rooftops
Supporting franchised and independent dealerships
Connecting data, campaigns, engagement, and outcomes
Start with your data
The dealership operating system starts with your data.
See how Torq connects dealership data and puts specialized AI agents to work across campaigns, customer engagement, and measurable revenue outcomes.